Summary: Guerrilla Marketing In 30 Days - Jay Levinson and Al Lautenslager

This work offers a summary of the book “GUERRILLA MARKETING IN 30 DAYS: One
Dynamic Blueprint to Maximize Profits and Increase Customers” by Jay Conrad
Levinson and Al Lautenslager.
Jay Conrad Levinson is the author of Guerrilla Marketing, arguably the best
selling marketing series in history. To date, he has written 29 business books
which have sold more than 14 million copies. Al Lautenslager is a marketing/PR
consultant and public speaker.
With 30 days of consistent effort, you can upgrade and enhance your
organization’s entire approach to marketing. The guerrilla marketing creed is
that it’s possible to achieve conventional aims (like sales and profits) using
unconventional methods (like investing energy in your marketing and not just
more money). When it comes to marketing, the missing “secret sauce” is usually
implementation rather than conceptualization. Loads of people spend all their
time getting in position to start marketing when in reality they should be
just getting into action. Energy, passion and enthusiasm can cover up a lot of
gaps in your marketing know-how.
In Guerrilla Marketing In 30 Days, the authors explain strategies to help
businesses with their marketing. Filled with useful tips and fresh ideas, this
book is a must read for anyone starting out in business.