Summary: The 24-Hour Customer

The must-read summary of Adrian C. Ott's book: "The 24-Hour Customer: New
Rules for Winning in a Time-Starved, Always-Connected Economy".

This complete summary of the ideas from Adrian C. Ott's book "The 24-Hour
Economy" shows that "time is money" is an outdated concept. In his book, the
author explains that time is now far more important when consumers make
decisions. People don’t want to spend their time on boring, repetitive tasks
and companies who want to get ahead will realise the importance of this Time-
Value trade-off. This summary presents four categories of business and shows
how each one relates to customers' time considerations.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read "The 24-Hour Customer" and discover the key to
understanding the buying process of your customers.