Summary: Scientific Advertising

The must-read summary of Claude Hopkins' book: "Scientific Advertising: How to
Develop a Superior Advertising Program".

This complete summary of the ideas from Claude Hopkins' book "Scientific
Advertising" presents the scientific approach to advertising, which involves
continually testing and comparing advertising concepts to assess their
results. In his book, the author explains that doing this is the best way of
ensuring that you apply the optimum advertising approach that will provide the
best results. This summary provides readers with an insight into the
fundamentals of marketing and advertising and helps them to choose the best
approach.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read "Scientific Advertising" and discover how you can take a
methodical approach to advertising and always gain the best results.